Over the past several years, consumer generated marketing campaigns have become more and more popular. After all, what brand wouldn’t want tons of users to create content on their behalf and share it online with their entire social networks. And by the way, create it all for free. It was often heralded as a dream come true kind of situation for brands and even a way to supplant their marketing agencies and get their advertising created for free.
As time went on, though, brands realized the downside of consumer generated media could be a lack of control and potential risk for their brand if the content isn’t great. That added to the fact that while consumer generated media was the shiny new object that everyone wanted, it wasn’t always the best choice in terms of a creative strategy or execution to get people involved. So when is a consumer generated marketing strategy the right choice for your brand? To find the answer, you need to first understand that there are several different types of consumer generated media campaigns and picking the right one will have a lot to do with your future success or failure. Here are the five types that I have seen online as well as examples of each one:
Posted via email at blog.cankoklu | Comment »
